About us

Meet the Founder

Alina Branda, Creator of CHARMED.

I’ve always believed that jewelry should mean something — not just look beautiful, but feel beautiful. It should tell your story, remind you of your strength, and reflect the moments that shape who you are.

Our Quality

Our jewelry is made with intention — crafted for everyday wear and meant to be worn proudly. Our jewelry is made with 316 stainless steel. It’s nickel-free, waterproof, PVD-plated, and tarnish-resistant, so it won’t turn or discolor. Although we always recommend taking it off to prolong the shine of the charms.